A marathon isn't won in the first mile.

Traverse City Run Co. is a running brand that celebrates the sun, snow, hills, water, community, and all that makes running in Northern Michigan so special. We're starting small, but aiming big. Learn more about us here.

New Arrival

The Sunset Sock

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Limited Edition

Sunset Logo Tee

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Coming Mid 2021

Traverse City Run Co. Team

A group of like-minded folks that love to run, and love Northern Michigan.

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