A marathon isn't won in the first mile.

Traverse City Run Co. is a running brand that celebrates the sun, snow, hills, water, community, and all that makes running in Northern Michigan so special. We're starting small, but aiming big. Learn more about us here.

New Arrival

Sun Sleeves

Shop New

New Arrival

Crewneck Sweatshirt

Shop Now

Run All Day

The Sunset Sock

Shop Now